Public-private collaboration crucial to ensure Vietnam’s cybersecurity and thriving advertising environment  

Vietnam is making significant progress in its technological advancements, but as with any progress, new challenges and risks arise. One of the most significant challenges faced by Vietnam is the need to safeguard its cyberspace against anti-government and harmful content while ensuring a thriving environment for advertising and communication. The Vietnamese Ministry of Information and Communications (MIC) has made commendable efforts to combat fake news in the online media environment by continuously updating and expanding both the Blacklist and Whitelist, which were launched in early 2023.  

However, there is still work to be done to improve the advertising environment. Advertisers face a significant challenge, as the current Whitelist only includes around 4,000 channels, which is not sufficient to meet their objectives in terms of reach and cost. Therefore, the priority is to quickly expand the Whitelist to include more reliable and trustworthy channels. This expansion is crucial to creating a healthier online advertising environment and providing advertisers with an increasingly broader range of options. To achieve this, the MIC hosted a conference in Hanoi in late March, attended by representatives of major media agencies and ad networks, calling for a collaborative effort between the public and private sectors to transform the process into an industry best practice. 

As Vietnam continues its digital transformation journey, it must prioritize growing the Whitelist, strengthening cybersecurity measures, and fostering robust public-private collaboration. By doing so, Vietnam can build a digitally secure future that promotes trust, reliability, and growth for businesses and the overall digital ecosystem.  

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