When a crisis hits, timely and appropriate response can make all the difference in deciding whether your reputation remains unblemished. This is a crucial part we must build into our marketing plan in general and public affairs strategy in particular. Almost all crises have a consistent element, which we believe is a must to plan in advance for: how your company will communicate with the media during and after the event.
Why do we believe this is important? Because how well your company manages the media during a crisis could determine whether the experience is ultimately positive or negative – a company can get hurt or use the event to grow. In Vietnam, this has been demonstrated in the cases of Abbott Nutrition, Coca Cola, Vietnamobile whereby their public affairs teams’ success in handling a crisis enabled each company to maintain a market-leading position.
Many companies which do not handle crises well suffer the ultimate fate – the demise or reorganization of the company.
The past few years have seen no shortage of corporate scandals – Formosa, Prudential, Suzuki and Vinfast. Much of the consequences, both failures and successes, came as a result of their PR firms’ understanding of and relationships with the press during the incidents.
As highly-respected communications advisors in Vietnam, our experienced team will work closely with your company to develop a crisis-management plan based on a detailed analysis of your risk areas, ensuring the most suitable response is taken and your company’s most valuable asset will be protected: its reputation.
We have a close relationship with leading media companies throughout the country, thus providing effective communication with the public.
We use persistent, tactful and well-crafted messaging to ensure the situation is diffused and that the impact on our client’s reputation is minimized.
Pioneer’s crisis-management and communications services include: