Huong Le (Hailee) leads Pioneer Marketing & Public Affairs’ operations, -counselling -major clients such as Alibaba.com, Mambu (composable banking), and McKinsey.
Her wealth of expertise in marketing communication and experience in client service, gained over the past 12 years working for top agencies, have helped clients design and execute successful campaigns which include publicizing – Alstom’s urban train design in Hanoi; pitching McKinsey’s thought leadership series of reports analyzing and consulting on various key sectors of Vietnam from tourism to renewable energy; Qatar Airways’ inaugural Doha-Danang flight, and MicroSave’s micro-finance program launch.
Hailee’s creativity, strategic thinking and structured approach has helped clients navigate the Vietnam market and media environment. Notably, she always ensures the firm acts proactively in servicing clients.
She has conceptualized and orchestrated many successful strategic communications campaigns for domestic and multinational clients such as Bosch Home Appliances, Ericsson, HanoiMilk, ICAEW, Italian Trade Commission, Vietnamobile and Yamaha.
Huong Le graduated with a B.A in International Business Management from the Hague University, the Netherlands.
