INSIGHT — DRIVEN SOLUTIONS
Pioneer Marketing & Public Affairs is a premier marketing agency, based in Vietnam, providing marketing and public-affairs consultancy
In 2004, a vision took shape – to enhance public affairs and marketing communications in Vietnam. This vision led to the founding of Pioneer Marketing & Public Affairs, an agency driven by passion and a commitment to supporting clients across diverse industries such as aviation, fintech, e-commerce, management consulting, nutrition and technology.
What sets Pioneer apart is our ability to simplify complexity. By leveraging deep stakeholder insights and a solid understanding of local market dynamics and regulatory landscapes, our team develops tailored strategies that aim to make a meaningful impact. We strive not just to adapt but to continuously improve in response to the evolving needs of our clients.
With a presence across the nation, the Pioneer team thrives on building genuine connections. Our expertise in media relations, government engagement, and current market trends helps us connect clients with key influencers – journalists, thought leaders, policymakers, and customers. Every campaign is crafted with the goal of achieving results while striving to meet and exceed expectations.
At the heart of Pioneer’s journey is a dedicated team of professionals who embody creativity, resilience, and a commitment to excellence. Our efforts are about making a positive difference rather than simply ticking boxes. Through our dedication to Delivering Insight-Driven Solutions, we aim to be a trusted partner in Vietnam’s competitive public affairs landscape.
As we look to the future, our story continues to inspire – one built on relationships, results, and a relentless pursuit of excellence.
Our Approach
We have a simple approach to public-affairs consultancy and campaign execution. As shown in this six-step inverted pyramid, we believe that every public-affairs program must be focused on the client’s business objective(s).
Our Team - Pioneer Marketing Agency
Hailee Huong Le
Managing Partner
Tuyet Bui
Senior Media Relations
Consultant
Phuong Tran
Media Relations Manager
Hannah Nguyen
Public Affairs Consultant
Anna Nguyen
Account Manager
Dzung Le
Senior Government Affairs Consultant
Lan Anh Do
Accountant & Office Manager
Sustainability Policy
At Pioneer Marketing and Public Affairs (PMPA), our commitment to sustainable development, gender equality, and social inclusion remains unwavering. Our policies are designed to address environmental concerns, promote equal opportunities, and contribute to the well-being of our community. The following revised principles guide our dedication:
Encouraging the Use of Eco-friendly Vehicles
PMPA encourages all employees to prioritize the use of electric vehicles for work-related travel. This commitment aims to reduce harmful emissions, alleviate traffic congestion, and promote energy-efficient transportation.
Environmentally Friendly Business Gifts
On special cultural occasions, such as Tet and the Moon Festival, PMPA advocates the selection of business gifts made from environmentally friendly materials. This initiative aligns with our dedication to reducing environmental pollution.
Promoting Cashless Transactions
PMPA urges clients and vendors to adopt cashless payments or e-invoices, contributing to the reduction of paper usage and waste associated with traditional cash transactions.
Equal Employment Opportunities and Gender Inclusion
PMPA is an equal opportunity employer committed to creating a workplace free from discrimination based on gender or physical condition. Our policies prioritize support for female employees, including initiatives like flexible working hours for women with young children, remote work during family emergencies, a focus on job efficiency, and professional training and development opportunities to assist women in leadership roles. Women comprise the majority of PMPA staff and we are proud to offer equal opportunities for career growth and development to all employees regardless of their gender and background.
Promoting Women’s Leadership and Professional Development
PMPA is dedicated to supporting and empowering women leaders. We take pride in the fact that women currently hold 80% of all leadership positions within our organization. As a firm believer in equal opportunities, we offer ongoing professional training initiatives to ensure career growth and development for all our employees.
Encouraging Employee Participation in Social Activities
PMPA actively encourages employees to engage in social activities, particularly those related to environmental protection, green development, and supporting disadvantaged people. We believe in contributing to the well-being of our community.
Promoting Water Conservation Culture
PMPA is dedicated to building a water-saving culture within our organization through educational programs and regular reminders to employees on efficient water usage.
Reducing Energy Consumption by Using Energy-Efficient Electrical Equipment
PMPA is committed to reducing energy consumption by replacing traditional lighting systems with energy-efficient electrical equipment. Additionally, we harness natural light in the workplace wherever possible to create an eco-friendly working environment.
These revised policies underscore PMPA’s commitment to sustainable development, gender equality, and social inclusion. By embracing these principles, we strive to create a better future for our employees, clients, vendors, and the community at large.
