TVS Motor Company Enters Vietnam: Launches A Range Of Two-Wheelers 

TVS Motor Company – a leading global automaker that operates in the two and three-wheeler segments – today announced its entry into Vietnam in collaboration with Minh Long Motors – its distribution partner. TVS Motor Company will offer a range of scooters and underbone motorcycles, across multiple price points, in keeping with its commitment to responsible and sustainable mobility. The company’s entry into Vietnam is its second major global foray in two weeks. Last week the company announced its entry into Europe starting with France. 

TVS Launch Photo 01

TVS Motor motorcycle models introduced at the launch event.

TVS Motor, globally recognised for its engineering, innovation and quality, will leverage Minh Long Motors extensive distribution network and deep market insights to offer some of the best-in-class two-wheelers in the Vietnamese market. TVS Motor products are already sold in over 80 countries spanning the geographies of Asia, Africa and Latin America. Exports comprise nearly 25% of the company’s business as of H1 FY 2023 – an endorsement of the company’s high quality, technologically superior offerings and its R&D capability.  

Mr. J Thangarajan, President Director – PT TVS Motor Company, at the launch ceremony said,  “In partnership with Minh Long Motors, it is our privilege to be able to serve customers in Vietnam. Vietnam is an economy on the rise and mobility and access are key drivers of any economy. By launching our products in Vietnam, TVS Motor gets a chance to play a small part in charting the course of the Vietnamese economy. We will be unwavering in our commitment to ensure an exceptional ownership experience for our customers.” 

Ms. Dinh Thi Thu Ha, CEO of Minh Long Motors, said, “It is an honour for us to be the distributor partner for TVS Motor Company. TVS Motor Company’s reputation for quality and innovation is globally established and we are excited to bring its product range to Vietnam. By entering into this partnership, we reiterate our vision of providing customers in Vietnam with top quality product and ownership experience.” 

TVS NTORQ 125, TVS Callisto, TVS Dazz, TVS Rockz will be available at all showrooms.  

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