Ho Chi Minh City, 26 June 2024 – Traveloka, Southeast Asia’s leading travel platform, ranked number one in the top 5 most popular travel applications (booking apps) according to the report “Vietnamese Travel Trends 2024” by Kompa – one of the leading companies in DATA intelligence and Big Data & AI Applications. With over a decade of experience, Kompa has been at the forefront of applying data technology (A.I, machine learning) on the Big Data platform, providing data analysis solutions to hundreds of small, medium, and large enterprises in Vietnam. This has enabled businesses to gain deep market insights and optimize their operations. Kompa’s “Vietnamese Travel Trends 2024” report aims to help businesses in the ever-evolving travel industry understand the latest travel trends and tourist behaviors, allowing them to seize market opportunities and enhance their competitive advantage.
According to the report, booking services and searching for information on travel apps with many convenient features have become a common trend in Vietnamese tourism. The Silicon Valley-based company surveyed over 82,000 social media users, exceeding one million discussions.
Traveloka stands out as the most frequently discussed platform due to its ability to meet various user requirements, such as competitive pricing, a user-friendly interface, robust functionality, and extensive customization options in travel applications. The “Vietnamese Travel Trends 2024” report, which collected data from diverse user groups, including entrepreneurs, business owners, CEOs, office workers, freelancers, photographers, students, journalists, and engineers, highlights these findings. The gender distribution of respondents is 68% male and 32% female, with Millennials and Gen Z making up 72% of the users, Gen X accounting for 16%, and Baby Boomers comprising 13%.
Iko Putera, CEO of Transport, Traveloka, said: “As we move forward to become one of the most customer-centric companies in the industry, being recognized as the leading travel app discussed on social media, based on Kompa’s data, underscores Traveloka’s nine-year commitment and dedication in Vietnam, one of our key markets. Intending to ignite a passion for travel and make travel accessible for everyone, Traveloka closely observes user behavior to meet growing demands. The surge in users leveraging travel apps and social platforms for itinerary research and design motivates us to enhance our offerings. Through diverse promotional programs, curated destinations, and seamless travel experiences, we aim to inspire Vietnamese travelers and set new trends in the travel industry”.
Initiatives such as Mega Sale, Black Friday, and numerous other promotional campaigns, which lead every peak travel season with many partners, demonstrate Traveloka’s credibility with an extensive partner network. Specifically, during the recent Mega Sale 6.6, thousands of Southeast Asian partners participated enthusiastically. Throughout the sale period, from 28/05 to 07/06, the demand for accommodation and flight searches increased significantly, with the top destinations Vung Tau, Da Nang, Da Lat, Nha Trang, and Bangkok underscoring travelers’ strong enthusiasm to discover more destinations for their holidays.
These Traveloka programs not only boost the tourism industry but also catalyze emerging trends, especially post-Covid-19 when there is a strong demand for cost-friendly travel options. This is reflected in the Kompa report; although travel spending is increasing, affordable vacations at any destination or hunting promotional deals remain the trend in Vietnamese users’ travel spending.
This mentality makes social media users increasingly interested in smart and economical travel. They frequently seek travel-saving tips, hunt for cheap flights tickets, favor diverse and rich experiences, and desire to experience famous places and explore local hidden gems.
The report has identified beach vacations, nature exploration, and cost-effective travel as the most popular types of tourism among Vietnamese tourists. It aligns with Traveloka’s internal data, showcasing Vung Tau, Da Nang, Nha Trang as the most sought-after destinations known for their scenic beaches and natural attractions. The report also reveals a growing interest in multi-activity trips, such as beach trips, cultural and nature exploration, and backpacking, which offers the freedom to change itineraries, cancel plans, or discover new destinations. These trends indicate an increasing demand for sustainable and affordable travel experiences. Traveloka recognizes these shifts and innovates consistently to cater to user needs, offering features focused on flexibility such as Easy Reschedule, Pay upon Check-in, and many more. This flexibility, combined with Traveloka’s accessibility and user-friendly interface, empowers users to personalize their travel itineraries, select destinations, and curate experiences that align with their preferences.
“The recognition from Kompa motivates us to further enhance the benefits we provide our customers. Looking ahead, Traveloka reaffirms its commitment to delivering seamless and personalized travel experiences that ignite inspiration and empowerment among travelers throughout the region,” Iko added.
About Traveloka
Traveloka is Southeast Asia’s leading travel platform that enables consumers to access, discover, and purchase a wide range of transport, accommodation, and travel activities products. Our comprehensive product portfolio includes transport booking services such as flight tickets, buses, trains, car rentals, airport transfers, and Southeast Asia’s largest accommodation inventory, including hotels, apartments, guest houses, homestays, resorts, and villas. Additionally, Traveloka offers a variety of local attractions to make the most of your trip, including theme parks, museums, day tours, and many more. Established in Indonesia in 2012, we have expanded to five Southeast Asian countries: Thailand, Vietnam, Singapore, Malaysia, and the Philippines.
Traveloka is a key player in the region, offering reservations for various local attractions and activities. Traveloka offers easy financing options for customers’ travel with various payment methods to facilitate their transactions and insurance products to help Southeast Asian consumers fulfill their aspirations. Traveloka provides 24/7 customer service in local languages as well as more than 30 different local payment methods. The Traveloka app has been downloaded more than 130 million times and has over 40 million Monthly Active Users, making it the most popular travel platform in Southeast Asia. For further information, please head to: www.traveloka.com
