Traveloka, Southeast Asia’s leading travel platform, announces its impressive results of Black Friday – Super Sale Travel 2022, representing the strong rebound momentum of Vietnam tourism. Happening from November 24th to November 30th, Traveloka successfully held a Black Friday campaign and recorded total bookings increased sharply by 5 times over the same period last year.
Engaging around 1,300 tourism industry partners, Traveloka Black Friday campaign is a testament to the company’s long-term commitment towards digital transformation and tourism revival in Vietnam by relentlessly developing and providing the better travel experience. In particular, the platform offered thousands of attractive promotions of up to 50% for various travel and lifestyle products to improve tech-driven customer experience. In addition, the campaign delivers a message emphasizing Traveloka’s goal of re-igniting Vietnam’s tourism in the 4.0 era by providing the best travel experience on a digital platform.
Huynh Thi Mai Thy, Country Manager of Traveloka Vietnam, stated: “Digital transformation has now significantly required for Vietnam’s tourism industry post-pandemic. As Southeast Asia’s leading travel platform, Traveloka is aiming to boost travel demand, especially during the year-end and Tet holidays, where Traveloka launches the Black Friday – Super sale travel 2022. With flexible and value-for-money solutions, the platform aims to regain customers’ confidence to travel again in the post-pandemic landscape, especially during the year-end and Tet holidays. The success of the Black Friday campaign demonstrates that Traveloka’s digital solutions have positively impacted Vietnam’s travel demand.”
According to Traveloka’s internal data, the Traveloka Black Friday – Super sale travel 2022 campaign has achieved remarkable results. In just one week of launching, the total transaction volume on the platform increased by 1.5 times compared to the previous month; the volume of hotel bookings and the number of Xperience tickets sold also increased by 1.5 times. The campaign has also attracted the participation of nearly 1,300 partners, of which hotel partners recorded a 2.5-fold rise in total bookings compared to October 2022. At the same time, the outbound travel trend is returning more confidently through the number of bookings to foreign destinations increased by 1.5 times compared to the previous month.
To support the digital transformation of the tourism industry and continue providing comprehensive products and services on the digital platform, Traveloka also focuses on supporting local partners to grow revenue through digital solutions and provide more exposure through its network of customers within the platform. This again emphasizes the tourism platform’s commitment to developing the country’s tourism industry.
During the Black Friday week (November 24 – 30), the Southeast Asia’s leading travel platform has contributed to boosting Vietnam tourism with a series of super attractive promotions combined, allowing lucky customers to stack up multiple coupons at the same time to get discounts up to 80%. Along with the biggest promotions of the year applied to many domestic and international destinations. In addition, the program contributes considerably to satisfying the tourism demand at the end of the year, especially during the traditional Tet holiday.
Tet reunion – gathering season. Traveloka’s report shows that the total number of bookings for the year-end and Lunar New Year holidays increased 3.5 times compared to October and contributed 50% of the entire Black Friday campaign achievement this year. Traveloka’s report also lists some favorite domestic destinations such as Da Lat, Da Nang, Nha Trang and Phu Quoc while top outbound destinations are Thailand, Singapore and Malaysia.
Ha Phuong Le, Director of sales and marketing of The Malibu Hotel Vung Tau, said: “Traveloka’s BLACK FRIDAY campaign is an effective and timely campaign, helping to increase our bookings during the week to optimize revenue. By participating in this campaign, the Hotel is promoted by receiving top impressions in the hotel search list, images, and information. We hope that in the near future, Traveloka will have many similar special campaigns so that we can cooperate to bring guests wonderful experiences with attractive pricing. Once again, we would like to express our sincere thanks to Traveloka partners who have been with us throughout the years, we hope to continuously receive support from Traveloka for our long-lasting cooperation.”
Huynh Thi Mai Thy, Country Manager of Traveloka Vietnam, affirmed: “The remarkable results of the campaign demonstrate the positive influence of digital solutions on tourism demand in Vietnam. Therefore, we also have been and will continue to innovate and collaborate with all of the relevant stakeholders to re-ignite Vietnam’s tourism industry in the digital transformation era.”
