PROI Worldwide has strengthened its presence in Southeast Asia with the strategic addition of Pioneer Marketing and Public Affairs in Vietnam. This partnership significantly enhances PROI’s capabilities in the dynamic Vietnamese market while expanding its robust regional network. For Pioneer, the partnership provides access to PROI’s global network, international best practices, and cross-border collaboration opportunities, further strengthening its ability to support multinational clients at the highest standard.
Established in 2004, Pioneer has grown into a trusted partner for multinational companies seeking to navigate and succeed in Vietnam’s complex business and policy landscape. Headquartered in Hanoi, with teams in Ho Chi Minh City and Singapore, Pioneer specializes in market entry strategies, public affairs, reputation management, and integrated strategic communications, providing comprehensive guidance and support to clients operating in Vietnam and across ASEAN.
“Pioneer’s deep understanding of the Vietnamese market, coupled with their expertise in public affairs and market entry strategies, makes them an invaluable addition to our global network,” said Angela Scaffidi AM, Global Chair of PROI Worldwide. “Their proven ability to deliver strategic counsel and impactful campaigns, particularly for multinational clients, aligns perfectly with PROI’s commitment to excellence and innovation.”
Pioneer offers a full suite of integrated communication services, including marketing, strategic communications, media relations, digital engagement, event management, issues communication, and policy advocacy. The agency has built a strong track record of helping clients build influence, safeguard reputation, and achieve sustainable success in one of Asia’s most dynamic markets. Its client portfolio includes global corporations such as Etihad Airways, Mambu, McKinsey, Qatar Airways, Swire Coca-Cola Beverages Vietnam, Sherwin-Williams, and Traveloka.
Arthur Do, CEO and Founder of Pioneer, commented: “Joining PROI Worldwide marks a pivotal moment for our agency. As Vietnam advances toward its ambition of becoming a high-income economy by 2045, we see significant opportunities to support foreign investors and multinational corporations navigating an increasingly complex regulatory and policy environment.
This partnership allows us to amplify our strong local expertise through PROI’s global network, gaining access to international best practices, shared expertise, and cross-border collaboration. Together, we will deliver stronger strategic counsel, greater impact, and long-term value for our multinational clients across Vietnam and ASEAN.”
By combining deep local insight with global standards, Pioneer and PROI Worldwide are well positioned to support clients with world-class public affairs and strategic communications solutions in Vietnam and beyond.
