Testimonial #2
We engaged Pioneer Communications and Marketing to launch and raise the profile of ICAEW for nearly three years because we were looking for an agency which truly understood the great work that we do for students, academia, accounting and finance professionals and shared our ambition to contribute to developing the accounting and finance profession in Vietnam. Following the successful launch of our office, the Pioneer team crafted a highly customized media relations strategy based on a profound understanding of our businesses model and objectives. The strategy was brought to life by an action plan packed with story ideas and media angles that helped build our profile with the right audiences.