What We Do
In today’s highly competitive marketplace, the success of any communications campaign depends on a firm’s ability to plan strategically, including marketing mix strategy, PR plan and online marketing solutions. This normally requires examining a business’ position in relation to its competitors by analyzing its Strengths, Weaknesses, Opportunities and Threats and understanding its target market, stakeholder requirements and, most importantly, customer needs.
By strategic planning we mean
- Regulatory and stakeholder analysis
- Positioning and communications strategy
- Brand building, marketing and public relations
- Campaign planning
Are you looking for a professional event service, event agency or a communication agency with strong event-management capability?
Pioneer is one such agency, we generate buzz and make a major impact on every event by turning creative ideas into flawless execution. We go beyond logistics and infrastructure to ensure creative ideas live on after the event, to keep the brand experience lingering memorably with consumers.
These days, businesses interact with consumers on many fronts. The notion that consumer perception of a company’s products or services significantly affects their purchase decision has been well researched and is now considered fact. Media relations offer the advantage that few other marketing tools can provide: credibility. Indeed, when messages about a brand appear in an article in a newsworthy manner, consumers or stakeholders of corporations tend to believe them. Furthermore, credibility and cost effectiveness are the key strengths of media relations.
Regardless of your industry, it is critical to shape a stakeholder perception that matches your business objectives. From building an appropriate corporate image to planning a product launch campaign, the media relations specialists at Pioneer Marketing & Public Affairs are well positioned to cater to a wide range of public affairs needs.
The question for every business today is NOT if you need to engage people online but HOW. Digital marketing is a real asset. But how do you know where to start? And what are the best online marketing solutions considering the countless tools at your disposal to engage people? Where are the trustworthy digital-marketing services? How to find a professional SEO service provider? Pioneer’s Digital team can help you develop a suitable digital strategy for your business and design the best tools to maximise results.
Public Affairs Practice
We assist clients to understand Vietnam’s opaque and volatile policy environment better, navigate their stakeholder relationships, create resonating narratives, engage constructively in policy discussions, and drive their solutions for the issues that matter the most to their businesses.
Our services include:
- Political & Economic Analysis
- Policy Monitoring and Analysis
- Stakeholder Engagement
- Regulatory Advocacy
Whether big or small, no organization should be without a crisis-communications plan.
Crises happen all the time: it could be a fire, a financial issue, or it could be a major safety issue with one of your products. Whatever it is, some crisis will likely hit your company in the next few years. Examples of corporate crises include:
- Government investigation
- Customer complaint
- Product recall
- Insider-trading scandal
- Embezzlement involving senior executives
- Outbreak of food poisoning caused by your company
- One of your employees is accused of a high profile crime
- Dramatic downsizing causing significant job loss