Our Team

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Tuyet Bui

Media Relations Manager


With 18 years experience working for one of the top tier newspapers  in Vietnam - Lao Dong (Labour), Tuyet has an extensive network within the media industry. She has also mastered the art of media relations, having dealt with members of the mass media members throughout all her career. 

Media issue and crisis management is her forte as she is well-connnected with senior editors and knows how to maneuver within various media circles to get the best results. As an expert writer, Tuyet is superbly skilled in designing corporate messages and developing story angles for various clients.

Hoai Vo

Senior Communications Consultant


Hoai brings in years of expertise in corporate communications areas, developing publicity and direct marketing campaigns, as well as operational oversight of relationship management with a range of clientele, both development cooperation and corporate. A proven history of developing partnerships with and facilitating communications between government, industry leaders, trade associations and think tanks. 

Hoai has played key roles in account management, corporate social responsibilities, event marketing, internal communications, press relations, and stakeholder engagement. Her work experience in a broad range of sectors such as energy, international education, pharmacy, retail, tax, transport and particularly, international trade and customs, makes her a real asset to our firm.

Huong Le

Account Director


Graduated in Europe and majored in Marketing, Huong Le has a 10-year working experience in leading PR and Marketing Agencies in Vietnam. 
Taken up the role of leadership in a very early stage of her career, she is currently Pioneer’s Account Team Leader, overseeing our most high-profile accounts and clients. 

Her approach to PR and Marketing centralizes around creativity and strategic thinking. Huong Le has conceptualized and orchestrated many successful strategic communications campaigns for domestic as well as multi-national clients such as Bosch Home Appliances, Erickson, ICAEW, Italian Trade Commission, Vietnamobile, Hanoimilk, LG and Yamaha.