Our Team

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Huong Le

Account Director


Graduated in Europe and majored in Marketing, Huong Le has a 10-year working experience in leading PR and Marketing Agencies in Vietnam. 
Taken up the role of leadership in a very early stage of her career, she is currently Pioneer’s Account Team Leader, overseeing our most high-profile accounts and clients. 

Her approach to PR and Marketing centralizes around creativity and strategic thinking. Huong Le has conceptualized and orchestrated many successful strategic communications campaigns for domestic as well as multi-national clients such as Bosch Home Appliances, Erickson, ICAEW, Italian Trade Commission, Vietnamobile, Hanoimilk, LG and Yamaha. 

Dam Son Lam

Media Relations Manager


Lam Dam brought to the Pioneer team a wealth of experience in Journalism and Communications. After graduating from the Academy of Journalism and Communication (AJC) with a B.A in Journalism in 2007,

Lâm worked for Lao Dong newspaper, as a correspondent for the News - Social and Labor - Employment section. 

After that, Son Lam joined An Vien Group (AVG), where he was in charge of press relations for An Vien Television (now renamed MobiTV). He is currently studying for a Master’s degree in Journalism with the AJC in Hanoi

Vo Chi Trung

Digital Marketing Specialist


Trung is an expert on Digital Marketing including both strategy and technique consulting. He participates in integrated marketing planning and help to mix traditional marketing and modern marketing harmoniously. Trung always finds the solutions which  is effective and saving cost for clients.

Trung used to make the successful digital marketing campaign for: Vietjet Air, Sony, Beryaya, Smart Toys, Cocasuki, V-Star School, CT Group, Thien Hoa, Edena, …

Hoang Bich Ngoc

Account Manager


Ngoc surprises her peers by her amazing ability to take a positive approach to problem solving regardless of how challenging the situation may be.  Under her leadership and management, the team has successfully secured projects to work with the demanding global companies such as LG Vietnam, Samsung Vietnam, General Motors Vietnam, Subaru Vietnam, NYK Group, Canon Vietnam and Lotte Mart among others.

Having over 12 year prior experience in marketing and event management, she has joined in Pioneer to boost this area and help her clients thrive on their business.


Senior Editor


Dave Lemke graduated, with honors, from Carleton University in Ottawa, Canada, with a degree in English Literature. He began his career as a copywriter  and editor in Vietnam in 2008 and has been entrusted by numerous multi-national corporations for his copywriting and proofreading prowess. He has been  working with Pioneer since 2010 and has consulted to many of the agency's Clients including Vietnamobile, Greenfeed, BSA|The Software Alliance,  Microsoft, Abbott Laboratories SA, Italian Trade Commission, among others.  Beside copywriting and editing, Dave Lemke is a professional photographer.


Press Relations Consultant


Hang has a passion for writing, which led her to pursue a career in public relations. Prior to joining Pioneer, Hang worked with international and top local brands such as Ford, HP, Coca-Cola, Inax, Heineken, Microsoft, TH True Milk and Mobifone. Over the years, she has successfully built a solid working relationship with the mainstream media in Vietnam. She holds a M.A degree in Journalism from the Academy of Journalism and Communications in Hanoi


Social Media Specialist


Phuong graduated with a B.A in Marketing from Szczecinski University in Poland in 2006 and started her career as a Marketer for Vietnam International Bank and then BacABank.

Four years later, she joined VMG Group as a Product Manager and Digital Coordinator, where she found Xzone.vn and Lingo.vn - one of the biggest ecommerce sites in Vietnam. She is also a webmaster of 2 websites/Facebook fanpages about digital marketing and fashion. Phương used to be a project member of  blog.onet.pl, one of the largest blogs in Poland.

She has 8 years experience in Marketing and Experience User Desig