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5 underappreciated aspects of public relations

It’s easy to get lost in the day-to-day grind and forget why we first got into this business. Sometimes it helps to step back and look at...

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20 job openings in the PR and marketing world

Farmer Photographer. Telephone operator. Disc jockey. Parking attendant. Xylophone prodigy. From an early age, Fisher-Price encouraged me...

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A PR history lesson

Consider this: The public relations industry might have begun in 1800 BC. Back then, the Babylonians used stone tablets to educate farmers on how to...

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Brand journalism is the new PR

Think you can still rely on traditional PR and marketing to get the job done? Think the written word is dead? Think your company’s...

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5 reasons why content marketing isn’t a fad

Content marketing, also known as brand journalism, is an emerging discipline that has exploded over the past few years thanks to digital and...

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Digital Marketing Strategy Development: 12 Common Problems

Marketing looks very different now than it did as few as five years ago. And yet most still approach developing strategies from the viewpoints they always knew. They develop for push, when in reality pull strategies are more effective and even scalable. Approaches designed to take advantage of a...

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Getting Event Experience

Event Management is a very popular career choice for people of all ages and backgrounds. This is probably because it looks quite exciting, you do not need any qualifications and it covers a large number of disciplines. The vast majority of event management companies are small, with only half a...

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Organizing Perfect Events

So you’ve decided to host an event. Maybe it’s for educational purposes, brand awareness, networking, or entertainment. Whatever the reason, you don’t have a lot of time to dedicate to it, but you want to appear professional and minimize the time spent managing the event details. ...

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The Myth of The Instant ‘Big Idea’

My inspiration to study the subject of creativity came after submitting what I thought was the perfect pitch document for a prospective client. I felt that it offered the definitive solution to the client’s needs, that it was full of good creative ideas relevant to this situation. I was...

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Secrets of the 10 Most-Trusted Brands

There's no better way to dissect the how-tos of branding than to dig deep into the companies everybody knows and trusts. To accomplish this, Entrepreneur teamed with The Values Institute at DGWB, a Santa Ana, Calif.-based think tank that focuses on brand relationships, on a consumer survey that explored the reasons some brands manage to stay on top.

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