Marketing Inspiration
Home > Expert Corner > Marketing Inspiration

Hot Articles

A PR history lesson

Consider this: The public relations industry might have begun in 1800 BC. Back then, the Babylonians used stone tablets to educate farmers on how to...

more
5 underappreciated aspects of public relations

It’s easy to get lost in the day-to-day grind and forget why we first got into this business. Sometimes it helps to step back and look at...

more
20 job openings in the PR and marketing world

Farmer Photographer. Telephone operator. Disc jockey. Parking attendant. Xylophone prodigy. From an early age, Fisher-Price encouraged me...

more
Brand journalism is the new PR

Think you can still rely on traditional PR and marketing to get the job done? Think the written word is dead? Think your company’s...

more
5 reasons why content marketing isn’t a fad

Content marketing, also known as brand journalism, is an emerging discipline that has exploded over the past few years thanks to digital and...

more
Improve Your Media Relations Skills

You can have all the facts, know what you want to say, and believe that your message is important to your market, yet never get a single media placement. Could it be the way you are communicating? Listed below are 10 highly effective tips to improving your communication with the media and...

more
Digital Marketing Strategy Development: 12 Common Problems

Marketing looks very different now than it did as few as five years ago. And yet most still approach developing strategies from the viewpoints they always knew. They develop for push, when in reality pull strategies are more effective and even scalable. Approaches designed to take advantage of a...

more
Getting Event Experience

Event Management is a very popular career choice for people of all ages and backgrounds. This is probably because it looks quite exciting, you do not need any qualifications and it covers a large number of disciplines. The vast majority of event management companies are small, with only half a...

more
Organizing Perfect Events

So you’ve decided to host an event. Maybe it’s for educational purposes, brand awareness, networking, or entertainment. Whatever the reason, you don’t have a lot of time to dedicate to it, but you want to appear professional and minimize the time spent managing the event details. ...

more
The Myth of The Instant ‘Big Idea’

My inspiration to study the subject of creativity came after submitting what I thought was the perfect pitch document for a prospective client. I felt that it offered the definitive solution to the client’s needs, that it was full of good creative ideas relevant to this situation. I was...

more