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5 underappreciated aspects of public relations

It’s easy to get lost in the day-to-day grind and forget why we first got into this business. Sometimes it helps to step back and look at...

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20 job openings in the PR and marketing world

Farmer Photographer. Telephone operator. Disc jockey. Parking attendant. Xylophone prodigy. From an early age, Fisher-Price encouraged me...

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A PR history lesson

Consider this: The public relations industry might have begun in 1800 BC. Back then, the Babylonians used stone tablets to educate farmers on how to...

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Brand journalism is the new PR

Think you can still rely on traditional PR and marketing to get the job done? Think the written word is dead? Think your company’s...

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5 reasons why content marketing isn’t a fad

Content marketing, also known as brand journalism, is an emerging discipline that has exploded over the past few years thanks to digital and...

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Why Some Crisis Plans Miss the Boat

Tips to plan ahead for rough seas

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What is a corporate crisis?

Crisis - \'kri-ses/n, pl cri-ses/'kri-sez\ an unstable or critical time or state of affairs in which a decisive change is pending; a paroxysmal attack of pain, distress, or disordered function. –Webster's Dictionary As Webster's indicates, a crisis is a period of trauma,...

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PR Across Cultures

Relations (PR) industry is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, PR practitioners seek to foster interest, trust and belief in a product or company PR...

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How to create a media buzz to promote your special event

Debra J. Schmidt interviews Joan Stewart (A one-hour tele seminar) You will learn: The wrong assumption many PR people make about the media The value of creating a media database 18 things to include in your media database When to start publicizing your event What to do...

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Improve Your Media Relations Skills

You can have all the facts, know what you want to say, and believe that your message is important to your market, yet never get a single media placement. Could it be the way you are communicating? Listed below are 10 highly effective tips to improving your communication with the media and...

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