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A PR history lesson

Consider this: The public relations industry might have begun in 1800 BC. Back then, the Babylonians used stone tablets to educate farmers on how to...

5 underappreciated aspects of public relations

It’s easy to get lost in the day-to-day grind and forget why we first got into this business. Sometimes it helps to step back and look at...

20 job openings in the PR and marketing world

Farmer Photographer. Telephone operator. Disc jockey. Parking attendant. Xylophone prodigy. From an early age, Fisher-Price encouraged me...

Brand journalism is the new PR

Think you can still rely on traditional PR and marketing to get the job done? Think the written word is dead? Think your company’s...

5 reasons why content marketing isn’t a fad

Content marketing, also known as brand journalism, is an emerging discipline that has exploded over the past few years thanks to digital and...

14 top French and Italian Wine Companies arrive in Vietnam to present their wines

9 companies from France and 5 from Italy will share their wines with Vietnamese wine experts in Hochiminh City (SOFITEL Hotel, July 8) and Hanoi (PULLMAN Hotel, July 9) at the 4th Traditional Quality Wine Tasting 2013. The 4th Traditional Quality Wine Tasting 2013 is a professionals-only event...

One Percent Rise in Use of Properly Licensed Software would add US$50 Million Boost to Vietnam’s Economy

Licensed software delivers over twice the economic benefit of pirated software to the country Hanoi — 21 May 2013 — A new study from BSA | The Software Alliance and INSEAD, one of the world’s leading business schools, finds that increasing the use of properlyVietnam than allowing...

Gold Long John International Co. Ltd. sued in court for software piracy

Ho Chi Minh City, Vietnam – December 18, 2013 – For the first time, a foreign company in Vietnam has been sued for using illegal computer software. The event marks a strong step forward in the fight against software piracy in Vietnam, which started in 2004. After 9 years of only...