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5 underappreciated aspects of public relations

It’s easy to get lost in the day-to-day grind and forget why we first got into this business. Sometimes it helps to step back and look at...

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20 job openings in the PR and marketing world

Farmer Photographer. Telephone operator. Disc jockey. Parking attendant. Xylophone prodigy. From an early age, Fisher-Price encouraged me...

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A PR history lesson

Consider this: The public relations industry might have begun in 1800 BC. Back then, the Babylonians used stone tablets to educate farmers on how to...

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Brand journalism is the new PR

Think you can still rely on traditional PR and marketing to get the job done? Think the written word is dead? Think your company’s...

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5 reasons why content marketing isn’t a fad

Content marketing, also known as brand journalism, is an emerging discipline that has exploded over the past few years thanks to digital and...

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Ace Life Establishes Its Asia’s First Fund Management Company In Vietnam

Ho Chi Minh City – October 29, 2013 – ACE Life Insurance Co., Ltd. (ACE Life Vietnam), part of the ACE Group, the global leader in insurance and reinsurance, today announced the establishment of its first fund management company in Asia, ACE Life Fund Management Company (ACE Life FMC). A...

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Verafirm launched in Vietnam to help businesses manage software assets and improve competitive positioning in the international markets

Hanoi, August 29, 2013 – BSA | The Software Alliance, with the support of the U.S. Embassy in Hanoi, today unveiled its latest Verafirm online portal in Vietnam. Verafirm is a simple, smart and effective online system that provides companies with a tool to register and manage their own...

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ACE Life Launches State Of The Art Sales And Recruitment Tool For Agents In Viet Nam

HO CHI MINH CITY, 11 July 2013 - ACE Life Insurance Co., Ltd. (“ACE Life Vietnam”), part of the ACE Group of Companies, announced today the launch of ACE eSMART Electronic Sales Management and Recruitment Tool, an innovative solution which integrates mobile devices with the...

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14 top French and Italian Wine Companies arrive in Vietnam to present their wines

9 companies from France and 5 from Italy will share their wines with Vietnamese wine experts in Hochiminh City (SOFITEL Hotel, July 8) and Hanoi (PULLMAN Hotel, July 9) at the 4th Traditional Quality Wine Tasting 2013. The 4th Traditional Quality Wine Tasting 2013 is a professionals-only event...

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One Percent Rise in Use of Properly Licensed Software would add US$50 Million Boost to Vietnam’s Economy

Licensed software delivers over twice the economic benefit of pirated software to the country Hanoi — 21 May 2013 — A new study from BSA | The Software Alliance and INSEAD, one of the world’s leading business schools, finds that increasing the use of properlyVietnam than allowing...

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