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A PR history lesson

Consider this: The public relations industry might have begun in 1800 BC. Back then, the Babylonians used stone tablets to educate farmers on how to...

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5 underappreciated aspects of public relations

It’s easy to get lost in the day-to-day grind and forget why we first got into this business. Sometimes it helps to step back and look at...

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20 job openings in the PR and marketing world

Farmer Photographer. Telephone operator. Disc jockey. Parking attendant. Xylophone prodigy. From an early age, Fisher-Price encouraged me...

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Brand journalism is the new PR

Think you can still rely on traditional PR and marketing to get the job done? Think the written word is dead? Think your company’s...

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5 reasons why content marketing isn’t a fad

Content marketing, also known as brand journalism, is an emerging discipline that has exploded over the past few years thanks to digital and...

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Abbott Vietnam launches first Citizenship Report

Hanoi, (15/11/2013) − Abbott Vietnam today announced the release of its first local Citizenship Report, illustrating the company’s long-term commitment to improving the health of Vietnamese people. The report provides an overview of Abbott’s contributions to local communities in...

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Tuscany – Land Of Wine

Events to take place in Ho Chi Minh City on Nov. 11 and in Hanoi on Nov. 13, 2013 Tuscany is a vast territory with more than 64,000 hectares destined to vine growing and brewing. Wine makers here accept nothing less than perfection through a delicate combination of traditional values, natural...

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Ace Life Establishes Its Asia’s First Fund Management Company In Vietnam

Ho Chi Minh City – October 29, 2013 – ACE Life Insurance Co., Ltd. (ACE Life Vietnam), part of the ACE Group, the global leader in insurance and reinsurance, today announced the establishment of its first fund management company in Asia, ACE Life Fund Management Company (ACE Life FMC). A...

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Verafirm launched in Vietnam to help businesses manage software assets and improve competitive positioning in the international markets

Hanoi, August 29, 2013 – BSA | The Software Alliance, with the support of the U.S. Embassy in Hanoi, today unveiled its latest Verafirm online portal in Vietnam. Verafirm is a simple, smart and effective online system that provides companies with a tool to register and manage their own...

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ACE Life Launches State Of The Art Sales And Recruitment Tool For Agents In Viet Nam

HO CHI MINH CITY, 11 July 2013 - ACE Life Insurance Co., Ltd. (“ACE Life Vietnam”), part of the ACE Group of Companies, announced today the launch of ACE eSMART Electronic Sales Management and Recruitment Tool, an innovative solution which integrates mobile devices with the...

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