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5 underappreciated aspects of public relations

It’s easy to get lost in the day-to-day grind and forget why we first got into this business. Sometimes it helps to step back and look at...

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20 job openings in the PR and marketing world

Farmer Photographer. Telephone operator. Disc jockey. Parking attendant. Xylophone prodigy. From an early age, Fisher-Price encouraged me...

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A PR history lesson

Consider this: The public relations industry might have begun in 1800 BC. Back then, the Babylonians used stone tablets to educate farmers on how to...

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Brand journalism is the new PR

Think you can still rely on traditional PR and marketing to get the job done? Think the written word is dead? Think your company’s...

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5 reasons why content marketing isn’t a fad

Content marketing, also known as brand journalism, is an emerging discipline that has exploded over the past few years thanks to digital and...

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Security Threats Rank as Top Reason Not to Use Illegal Software, BSA Survey Finds

Hanoi, Vietnam — July 3, 2014 — Computer users cite the risk of security threats from malware as the top reason not to use unlicensed software. Among their specific concerns are intrusions by hackers and loss of data. Yet a striking 81 percent of the software installed on personal...

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The Asia-Pacific Media Alliance for Social Awareness (‘The Media Alliance’) is pleased to announce the appointment of three advisors from Vietnam to its regional Board of Advisors.

Hanoi, 12 May 2014 - The Asia-Pacific Media Alliance for Social Awareness (‘The Media Alliance’) is pleased to announce the appointment of three advisors from Vietnam to its regional Board of Advisors. Vietnam is one of five countries in which The Media Alliance is undertaking...

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First software piracy case settled

The Gold Long John International Company Ltd, the first company sued for software piracy in Viet Nam, must pay more than VND1 billion (US$45,000) in compensation to Microsoft Viet Nam and Lac Viet Company, under a settlement agreed to by all parties.

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Abbott Vietnam launches first Citizenship Report

Hanoi, (15/11/2013) − Abbott Vietnam today announced the release of its first local Citizenship Report, illustrating the company’s long-term commitment to improving the health of Vietnamese people. The report provides an overview of Abbott’s contributions to local communities in...

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Tuscany – Land Of Wine

Events to take place in Ho Chi Minh City on Nov. 11 and in Hanoi on Nov. 13, 2013 Tuscany is a vast territory with more than 64,000 hectares destined to vine growing and brewing. Wine makers here accept nothing less than perfection through a delicate combination of traditional values, natural...

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