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5 underappreciated aspects of public relations

It’s easy to get lost in the day-to-day grind and forget why we first got into this business. Sometimes it helps to step back and look at...

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Brand journalism is the new PR

Think you can still rely on traditional PR and marketing to get the job done? Think the written word is dead? Think your company’s...

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A PR history lesson

Consider this: The public relations industry might have begun in 1800 BC. Back then, the Babylonians used stone tablets to educate farmers on how to...

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20 job openings in the PR and marketing world

Farmer Photographer. Telephone operator. Disc jockey. Parking attendant. Xylophone prodigy. From an early age, Fisher-Price encouraged me...

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5 reasons why content marketing isn’t a fad

Content marketing, also known as brand journalism, is an emerging discipline that has exploded over the past few years thanks to digital and...

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The launch of A. O. Smith, redefining the standards for water purifiers in Vietnam

A. O. Smith is a leading global water technology company and one of the largest manufacturers of residential and commercial water heaters in the world

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A bit of love, Luck & Happiness Happening this Tet at the LOTTE Department Store

(Hanoi, 29 Jan 2015) – The “Lovely Tet” event runs from Jan. 31st to Feb. 16th and is part of a number of celebrations for the Lotte Department Store’s first Tet in Vietnam. Lotte is confident that Hanoians will have all their shopping and entertainment needs satisfied at the department store as the Lunar New Year approaches.

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EXCELLENT TECHNICAL PERFORMANCE FROM ITALIAN CERAMIC MANUFACTURERS

Leading Italian companies present technical production and specilialized machinery lines for ceramic production in Hanoi and HCMC

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Expectations Lofty as Lotte Center Opens in Hanoi

The Lotte Center, which officially opened on 2 September in Ha Noi, features 70 floors with offices, shops, serviced residences and five-star hotel rooms HA NOI (Biz Hub) — High-rise skyscraper Lotte Center Hanoi held its official grand opening ceremony yesterday. Built in the style of the...

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SC VIVOCITY ACHIEVES STRONG PRE-LEASING COMMITMENT

Over half of net lettable area (“NLA”) committed a year before mall’s opening

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