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A PR history lesson

Consider this: The public relations industry might have begun in 1800 BC. Back then, the Babylonians used stone tablets to educate farmers on how to...

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5 underappreciated aspects of public relations

It’s easy to get lost in the day-to-day grind and forget why we first got into this business. Sometimes it helps to step back and look at...

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20 job openings in the PR and marketing world

Farmer Photographer. Telephone operator. Disc jockey. Parking attendant. Xylophone prodigy. From an early age, Fisher-Price encouraged me...

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Brand journalism is the new PR

Think you can still rely on traditional PR and marketing to get the job done? Think the written word is dead? Think your company’s...

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5 reasons why content marketing isn’t a fad

Content marketing, also known as brand journalism, is an emerging discipline that has exploded over the past few years thanks to digital and...

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ICAEW: New Positioning with Necessary Skills Crucial for Accountants in the Age of Industry 4.0

David Lyford Smith discusses the impact of blockchain technology on the future of accountancy Hanoi, November, 2017 – As digital technology is transforming businesses and economies across the globe and increasingly affecting the accountancy profession at the technical sessions organised...

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Italian Business Mission to Vietnam 2017 kicks off in Hanoi

More than 600 B2B meetings where hundreds of Vietnamese-Italian business people seek partners

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Contract signing and project kick-off ceremony: Basel analytics methodology, credit risk modelling solution and implementation service

Contract signing and project kick-off ceremony: Basel analytics methodology, credit risk modelling solution and implementation service (MB, Hanoi) - On May 9, 2017, Military Commercial Joint Stock Bank (MB) and Experian held a signing ceremony and kicked off a project on Credit Risk Modeling...

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Vietnamese dairy product receives international recognition at Global Food Industry Awards

Continued award recognition for IZZI milk, produced by Hanoimilk to encourage physical and mental growth in Vietnamese children

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ERICSSON: SMARTPHONE SUBSCRIPTION PENETRATION IN VIETNAM EXPECTED TO MORE THAN TRIPLE BY 2021

· Vietnam is expected to witness one of the largest growth in mobile broadband subscription penetration in the Southeast Asia together with Myanmar, Indonesia and Philippines, by 2021. · Smartphone subscription penetration is estimated to increase by more than three times...

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