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5 underappreciated aspects of public relations

It’s easy to get lost in the day-to-day grind and forget why we first got into this business. Sometimes it helps to step back and look at...

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Brand journalism is the new PR

Think you can still rely on traditional PR and marketing to get the job done? Think the written word is dead? Think your company’s...

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A PR history lesson

Consider this: The public relations industry might have begun in 1800 BC. Back then, the Babylonians used stone tablets to educate farmers on how to...

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20 job openings in the PR and marketing world

Farmer Photographer. Telephone operator. Disc jockey. Parking attendant. Xylophone prodigy. From an early age, Fisher-Price encouraged me...

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5 reasons why content marketing isn’t a fad

Content marketing, also known as brand journalism, is an emerging discipline that has exploded over the past few years thanks to digital and...

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Mekong Delta Women Change their Lives through Group Savings

Nearly 8,000 women who are in disadvantageous situations in the Mekong Delta have improved their living standard through group savings and improved personal financial management knowledge.

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ICAEW signs university exchange programme with Singapore and Vietnam

The objective of the Memorandum of Understanding (MoU) of ICAEW is to give Vietnamese students an opportunity to study abroad and experience international student life in Singapore through a summer exchange programme

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ICAEW signs with Partners in Learning in Singapore and Vietnam

ICAEW signed a Letter of Intent to provide support for Vietnamese students to complete the full Chartered Accountancy qualification in Vietnam and diversify training formats

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ICAEW: New Positioning with Necessary Skills Crucial for Accountants in the Age of Industry 4.0

David Lyford Smith discusses the impact of blockchain technology on the future of accountancy Hanoi, November, 2017 – As digital technology is transforming businesses and economies across the globe and increasingly affecting the accountancy profession at the technical sessions organised...

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Italian Business Mission to Vietnam 2017 kicks off in Hanoi

More than 600 B2B meetings where hundreds of Vietnamese-Italian business people seek partners

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